M&OP — Marketing & Operations Planning — is the S&OP alternative built for businesses where demand is shaped by promotions, ad spend, and pricing decisions, not by factory output.
In modern eCommerce and DTC businesses, demand isn't shaped by production schedules — it's shaped by promotions, ad spend, pricing decisions, influencer campaigns, and marketplace dynamics. Traditional S&OP processes were built for a manufacturing world where supply constraints drive the conversation. M&OP flips that model: it starts with the commercial plan and ensures inventory, receipts, and operations are aligned to support it — bringing marketing, planning, and operations teams into a shared planning cadence where commercial actions and supply chain constraints are evaluated together, before commitments are made.
M&OP (Marketing & Operations Planning) is in active development, and our bots are out scouring the market for planning teams who want to help shape it. Be one of the first to get access and influence the roadmap.
"Agent Nova is currently convincing a VP of Planning that spreadsheets aren't a strategy."
Sales & Operations Planning was designed for manufacturers where production capacity is the primary constraint. But for eCommerce, DTC, and omnichannel retailers, the biggest lever on demand isn't the factory — it's marketing.
TRADITIONAL S&OP
FORECASTWORX M&OP
These capabilities are actively being built. Join the waitlist to help shape M&OP and get early access.
Connect marketing campaigns, promotions, and ad spend to demand forecasts in a shared calendar — so every team sees the same plan and its expected demand impact.
Quantify the demand impact of planned marketing activities before budget is committed — modeling lift, forward-buy, and pantry-loading effects at the SKU level.
Evaluate trade-offs between marketing investment, inventory risk, and margin with scenario modeling — so leadership can make informed go/no-go decisions.
Structured monthly cadence with role-based dashboards for marketing, planning, finance, and operations — each team sees what matters to them, aligned to one plan.
Post-event analysis feeds back into AI models so future marketing-demand relationships improve over time — turning every campaign into a training signal.
M&OP is currently in active development. Early-access preview will be available to existing ForecastWorx customers first. Contact us or join the waitlist to be among the first to try it.
M&OP — Marketing & Operations Planning — replaces the traditional S&OP framework for businesses where demand is shaped primarily by marketing activities: promotions, ad spend, pricing, influencer campaigns, and marketplace dynamics. Instead of centering the process on manufacturing capacity and supply constraints, M&OP starts with the commercial plan and ensures operations can support it.
M&OP was designed with eCommerce and DTC brands in mind, but any organization where marketing activities materially influence demand — including retail, wholesale, and CPG — will benefit from the framework. If promotions, pricing, and ad spend drive your demand more than production scheduling, M&OP is likely a better fit than traditional S&OP.
Marketing events and spend plans are treated as demand-shaping signals within ForecastWorx. When a campaign is scheduled in M&OP, the system automatically adjusts the statistical forecast with expected lift, halo, and cannibalization effects — so inventory and replenishment plans reflect the commercial reality before the campaign launches.
See how ForecastWorx M&OP connects commercial plans to supply chain execution — from ad spend to purchase orders.
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